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Your Red Carpet Hair Ritual Starts Here



This year's Karlovy Vary will be more radiant than ever. Discover the professional hairdressing secrets behind the festival's most iconic hairstyles. From intensive overnight care to the final touch of golden shine - get ready to be the center of attention. Join us in the ELLE Beauty Lounge, where red carpet-worthy hairstyles will be created this summer.

Step 1: The Overnight Transformation



The most stunning Red Carpet looks are prepared the night before. Give your hair the ultimate "Beauty Sleep" with our targeted overnight serums. Wake up to hair that is stronger, softer, and ready for the spotlight.

Genesis Serum Anti-Chute Fortifiant


Fortify while you dream.

A daily fortifying serum for weakened hair prone to falling. It improves fiber resistance to minimize hair fall and maximize beauty.


Before: Weakened strands and hair fall on your brush.

After: Resilient, fuller-looking hair with a healthy scalp foundation.

Nutritive 8h Night Serum



Wake up to satin.

An intensive nourishing treatment that evolves over 8 hours to integrate into the hair fiber. No rinsing required, just pure absorption.


Before: Dry, tangled, and dull "morning hair."

After: Weightless nourishment, incredible softness, and effortless detangling.

Step 2: The Final Touch of Gold


Elixir Ultime: The Icon of the Red Carpet



When the flashbulbs start, make sure your hair captures every light. Elixir Ultime L’Huile Originale is the "final touch" used by stylists in Karlovy Vary to achieve that unmistakable glass-hair finish.


The Pro-Tip: "Smooth a small amount through mid-lengths to ends just before leaving your hotel for an instant camera-ready glow."


Před: matné vlasy a poletující vlásky.

Po: lesklé, hladké, elegantní vlasy s luxusní vůní.

Perfect for your festival travel bag or your evening clutch.



Take your hair heroes with you. Our most loved SKUs are available in travel-friendly sizes, ensuring your hair stays perfect from the first screening to the final curtain call.





EXIT MODEL MANAGEMENT

CHARLIE BROWN CASTING

Modelky: Nina V; Iva B; Jasmína S